Herbert "Butch" H. Patrick, Jr.

Chief Executive Officer

Mr. Patrick brings more than 30 years of experience in the vacation ownership industry Zealandia Holding Company, Inc. As CEO, he is responsible for setting the company's strategic vision and direction, driving the company's culture and leading the company's executive team.

Prior to co-founding Festiva, he served as Chief Financial Officer of Peppertree, Treasurer of Equivest Finance, Inc. and was on the executive committees of both companies. In addition, Mr. Patrick acted as an advisor on key resort acquisitions for Equivest; was responsible for all aspects of the company's accounting, finance, human resources, and legal departments; and monitored other related vacation ownership entities, including a dozen Homeowners' Associations.

Before joining Peppertree in 1996, Mr. Patrick was a partner in Painter, Patrick and Russell, P.A., a Certified Public Accounting firm that served as Peppertree's outside auditor. For 19 years, he was responsible for all audits and reviews that included Peppertree Resorts and its many affiliates.

Mr. Patrick is a Trustee with the American Resort Development Association (ARDA) as well as a member of their board of directors. He also serves on the Asheville Art Museum Board of Trustees and the Western North Carolina Nature Center Board of Directors. He is a former member of the North Carolina Association of Certified Public Accounts and the American Institute of Certified Public Accounts. Mr. Patrick also served previously as director for the Asheville Chamber of Commerce.

He is a graduate of East Carolina University.

Will Horton


As President of Zealandia Holding Company, Inc. (ZHC), Will Horton will work alongside Herbert “Butch” Patrick, Jr., ZHC’s Chief Executive Officer, to communicate and implement the company's vision, mission, and overall direction. He also serves as director on the company’s board.

Horton began his career with the company in 2003 as the General Manager of Church Street Inn, located in Charleston, SC. Over the next fourteen years, he worked diligently to grow resort operations into a successful division of the company and then, the standalone subsidiary of Patton Hospitality Management (PHM). During this time, Horton served as SVP of Resort Operations, serving on the company’s executive committee and then President & CEO of PHM.

As President & Chief Executive Officer of Patton Hospitality, Horton is responsible for the operations management of 45 HOAs at 31 resorts in five countries and 13 states. With more than $400 million in assets under management, PHM oversees $100 million in annual HOA budgets and $65 million in rental and other travel related services and products.

Prior to his career with ZHC, Mr. Horton held operation management positions for Wild Dunes Resort, AmeriSuites, Hampton Inn, Interstate Hotels & Resorts, and Festiva Resorts. Mr. Horton is a Registered Resort Professional, as recognized by the American Resort Development Association (ARDA) as well as a Trustee, a Real Estate Broker and former Board Member for the University of South Carolina College of Hospitality, Retailing and Sport Management Alumni Steering Committee.

Mr. Horton received a Bachelor of Science degree in Hotel, Restaurant, and Tourism Management from the University of South Carolina as well as post-graduate certificates from the American Hotel & Lodging Association Institute.

Davis Smith

Chief Operating Officer

As Chief Operating Officer, Mr. Smith is tasked with providing the leadership, management and vision necessary to ensure the company has the proper operational controls, administrative and reporting procedures, and the people and systems in place to effectively grow the organization in a way that maximizes financial strength and operating efficiency.

Mr. Smith joined Festiva in 2005 as the Director of Member Experience. He was responsible for the management of multiple points based vacation ownership clubs and our customer service department. Mr. Smith has since served in leadership roles with our partner timeshare exchange company as well as our corporate compliance team. Prior to joining Festiva, Mr. Smith spent four years working in the corporate hospitality and event planning industry.

Mr. Smith holds a B.S. in Finance and a B.S. in Sport and Entertainment Management from the University of South Carolina.

Dessie Laster

Chief Financial Officer

As Chief Financial Officer, Mrs. Laster is responsible for directing the overall financial plans and accounting practices of Festiva Hospitality Group, Inc. as well as overseeing financial and accounting system controls and standards. Mrs. Laster has successfully developed and implemented procedures to insure accurate and timely financial reporting, established all accounting department goals, and oversee the accounting department personnel.

Before joining Festiva in 2001, Mrs. Laster was Vice President/Controller for Peppertree Resorts. There she managed the department that handled finances and accounting for 15 resorts and payroll for more than 1,000 employees. She also managed accounting procedures for all of Peppertree's Homeowners' Associations and affiliated companies such as the Great Smokies Holiday Inn SunSpree Resort.

Mrs. Laster received an Associate's degree in Accounting from Asheville Buncombe Technical School.

Don McQuade

Senior Vice-President – Sales

Don McQuade began his career with Festiva in March of 2009 as a sales director in Portland, Maine where he grew up and attended the University of Maine and graduated from Northeastern University. Mr. McQuade was promoted to regional vice president of sales in December of 2009 to oversee the Maine and New Orleans markets and later, the Branson and Florida markets. Prior to joining Festiva, Mr. McQuade Spent 12 years in Sedona, Arizona working for a single developer in timeshare.

As Senior Vice President of Sales, Mr. McQuade has recruited and built a dynamic sales team, implemented new policy and procedure, and while he works closely with Festiva's executives and employees in the corporate headquarters, most of his time is spent in the field at our sales offices, directly overseeing the daily operations as well as overall performance of our sales team.

Mr. McQuade brings over 20 years of experience in the industry and will be based in Orlando, FL where Festiva’s corporate offices reside.